Athletic analytical companies Catapult Group (ASX:CAT) and US-based XOS Digital have announced a new North American partnership on Thursday. The partnership “delivers elite teams the next generation in analytics for performance improvement and injury reduction,” the report said. Under the new deal, the Australian-based company Catapult will combine its advanced analytical player performance data with the Thunder Radar platform of XOS. The Jacksonville Jaguars NFL team has been announced as the first team to do business with the new partnership.
The Australian athletic analytical company currently has over 500 sports team clients internationally. Any overlapping teams who use information from both Catapult and XOS can now integrate the two sets of data together. The Thunder Radar technology provided by XOS allows coaches to visualise the movement and paths of their players instantaneously. XOS Digital President and Chief Executive Officer Matt Bairos said the deal was a major opportunity for the company. “Athlete tracking systems are becoming one of the fastest growing trends in all sports, and Catapult has been the global leader for many years,” he said.
Catapult was founded in 2006 and is considered to be the world leader in wearable analytics for sports teams. XOS Digital is also considered the leading provider of digital coaching technology innovation. The combined efforts of these two companies will “optimise” player’s performance to new levels, said Tony Khan, Senior VP of Football Technology and Analytics at the Jacksonville Jaguars. Shares of CAT are up 2c, or 2 per cent, at $1.02 per share near the end of trading on Thursday. CAT has advanced 85.46 per cent in the last 12 months and 59.38 per cent so far this year.
Author: Imran Valibhoy
May 28, 2015
Since Joining the firm in 2006, Imran has worked on a range of M&A and Capital Market transactions in the natural resources, mining as well as projects in the renewable energy sector. Prior to joining Wise-owl, Imran worked at Euroz Securities in Perth, aiding in the advisory and valuation of companies in the mining and industrial sectors in Australia. Imran has a Masters in Banking & Finance from City University's Class Business School in London and a Bacheloor degree in Commerce from UWA.