Flexiroam Limited (ASX:FXR) announced this morning a joint marketing campaign with global payments platform PayPal Ltd (NASDAQ:PYPL).
The company said in the statement that Flexiroam has launched the campaign to ‘accelerate its international expansion plans’. The campaign will provide discounts on products and a secure purchasing platform. Flexiroam also entered the Startup Blueprint program for next generation web companies, which is expected to result in reduced transaction costs that Flexiroam can pass on to its customers.
CEO of Flexiroam Jef Ong said in the statement: “The transaction waiver fees offered by the Startup Blueprint program gives us a significant advantage, as we expand our business across Asia.”
Flexiroam Ltd is an Australian technology company focused on international telecommunications. The Company specialises in the delivery of independent mobile roaming services to travellers. Its principal asset is intellectual property associated with the Flexiroam Tracking System, which supports international mobile communications independent of carrier roaming networks.
Wise-owl has evaluated Flexiroam prior to its listing on 1st June in our weekly float watch series of upcoming IPOs. In our report we emphasises on the ever increasing competition in the sector which poses a major threat to FRX’s growth. The share price hasn’t moved significantly since its listing on 16th June and liquidity remains very low. While Flexiroam generates revenue it is not yet sufficient to eliminate the company’s reliance on external capital.
The market potential for its international mobile roaming services is attractive, one of the main challenges going forward will be to maintain a competitive edge. The joint marketing campaign with PayPal highlights that the board is taking steps to find ways to maintain its strong market position. The outlook and the current valuation appears fair and the outlook speculative. Our subscribers will be informed if we upgrade our view, however at this stage we will leave it on our watchlist and move on to other opportunities.
Author: Simon Herrmann
Jul 07, 2015
Simon is a financial analyst at independent research firm Wise-owl specialised in small-mid cap growth opportunities and ethical investment opportunities. Simon's aim is to disrupt the cliché approach to investment decision making as he believes that socially and environmentally responsible behaviour is a necessity to long-term wealth creation. Simon has a deep fundamental understanding of the global financial landscape and has compiled 300+ research reports, valuations and corporate appraisals. Simon is commonly featured in major media outlets and his research is published weekly in The Australian.